About Me

Human-first. Detail-obsessed.
Light on ego. Big on impact.

Hi, I’m Jo. Art Director, UX/UI Designer and curious creative with a love for beautiful brands, thoughtful design and solving problems that matter. Most days, you’ll find me somewhere between big-picture thinking, toddler negotiations and obsessing over whether a button needs two more pixels of padding. All equally important, all oddly rewarding.

Over the years I've worked across everything from ski resorts and accessible tourism to renewable energy and construction, helping brands get clear on who they are, what they're saying and how they want to be seen. And look damn good doing it.

My background spans branding, campaigns and art direction but in recent years, I’ve dived headfirst into UX/UI and honestly never looked back. There’s something I love about the mix of strategy, systems and creativity it takes to craft digital experiences that not only looks good, but actually feels good to use.

At the heart of it all, I’m just someone who loves untangling ideas, making things click and creating work people genuinely connect with.

Always learning. Always curious.
Probably overthinking something somewhere.

Disciplines

BRAND

Brand Identity
Logo Design
Art Direction
Brand Strategy
Brand Guidelines
Tone of Voice
Content Creation

DIGITAL

UX/UI Design
Website Design
Design Systems
Digital Campaigns
Social Media
EDM Design
Display Advertising

CREATIVE

Creative Direction
Creative Concepting
Campaign Development
Graphic Design
Copywriting
Print, Packaging & OOH
Presentation Design

TL;DR

  • Creative & UX/UI Lead at Out of the Square, Creative Agency based in Newcastle NSW

  • Designer of all the things – brands, websites, campaigns and everything in between. Part Art Director, part Digital Tinkerer, balancing pixels by day and toddler logic by night.

  • Big-picture thinking with detail-level obsession. Strategic by nature and human-first in approach. Always collaborative.

  • DISCOVER → Question. Understand. Identify. Research.
    EXPLORE → Sketch. Explore. Overthink.
    REFINE → Tweak. Test. Simplify. Sharpen.
    DELIVER → FInalise. Launch. Share.

  • Beach days, mum life chaos, big city weekends, camping trips, bottomless brunches, living room dance parties, online shopping rabbit holes, a reality TV habit I’m not sorry about and planning holidays like it’s a full-time job.

ART DIRECTOR

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UX/UI LEAD

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DESIGNER

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CURIOUS CREATIVE

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ART DIRECTOR * UX/UI LEAD * DESIGNER * CURIOUS CREATIVE *