To support the sale of the Epic Australia Pass, I was tasked with designing a fully streamlined e-commerce experience – from first click to final confirmation. Working within Vail Resorts’ global framework, the project involved wireframing and designing every page of a five-step journey: from selecting the right pass, to choosing add-ons, entering guest information, reviewing details, and completing payment. Every step was carefully considered to remove friction, improve clarity, and guide users through a high-conversion flow – making it easier than ever for skiers and snowboarders to lock in their season on the slopes.

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