Out of the Square
An Extraordinary rebrand
+ Logo Design
+ Brand Identity Design
+ Brand Strategy
+ Brand Platform Development
+ Creative Direction
+ Art Direction
+ UX/UI Design
+ Copywriting
+ Graphic Design
+ Campaign Development
+ Rollout & Execution
Designing your own agency brand comes with a different kind of pressure. Every decision carries a little more weight, balancing personal attachment with the need for internal buy-in AND external confidence. It’s equal parts excitement, scrutiny and inevitable overthinking.
The Out of the Square rebrand started with a clear challenge: evolve the agency’s identity to better reflect the bold, strategic and creatively driven work we had become known for.
The process began with a refined new logo designed to feel confident, distinctive and flexible across every touchpoint.
From there, the identity grew outward from a single idea: Be Extraordinary. More than a tagline, it's the philosophy the agency has operated by since day one. A commitment to challenging the expected, rejecting the ordinary and creating work that earns a second look. The rebrand just made it visible.
Bold typography, dynamic graphic elements and an energetic visual system came together to reflect an agency that runs on creativity, ambition and genuine impact. The result is an identity that doesn't just represent Out of the Square. It is Out of the Square. Confident, ownable and impossible to mistake for anything else.
