Jones Bay Superyacht Marina
Navigating a world-class experience
+ UX/UI Design
+ Website Design
+ Digital Direction
+ Art Direction
Agency: Out of the Square
Setting the course for a world-class marina experience.
Some projects come with a compelling ending before they've even been written up. This is one of them. With a new brand strategy and visual identity in place, the focus shifted to bringing Jones Bay Superyacht Marina's refreshed presence to life online. The challenge wasn't just a redesign — it was a repositioning, complicated by a subtle but significant name change from Jones Bay Marina to Jones Bay Superyacht Marina. Elevating the brand while protecting hard-earned SEO traction and organic visibility takes careful thinking. We did both.
Building on the existing CMS, the website was restructured and restyled from sitemap to finish. Every element aligned to reflect the marina's premium offering and drive the right kind of enquiries.
Less than 48 hours after launch, it did exactly that. The first enquiry came from a billionaire superyacht owner. Some results speak for themselves.
